The TOWARDS project has specific measures aimed at creating awareness at regional, national and European level on the integration of the agri-food sector in the European Research Area (ERA), by migrating from a producer towards a client orientation, as well as on the relevant project generated research, information and results.Innovation encourages growth and strengthens the competitivity of European Agri-food SMEs. To help spread awareness on this important issue, a wide audience is targeted through the different communication channels.To achieve these objectives, TOWARDS consortium will organized 12 National conferences and one European Conference.